Ghosting: Powerful force or an unnecessary distraction? This was the topic in question at the APMP UK event in London on Monday evening.
It was an amusing and informative night led by twentysix2’s Ian Sherwood. The session covered the principles of ghosting, why and how it is used, as well as potential pitfalls of using the technique. There was also an unforgettable interactive session on how James Bond and Batman would ghost each other to try and win a government security contract, with the characters themselves present in the room.
One of the key questions raised from the evening was how often do we utilise ghosting in a competitive environment? The results on the night were interesting and we want to know your thoughts – is ghosting recognised in your organisation and how frequently do you use it to gain competitive advantage? Email us at email@example.com or join the discussion on our LinkedIn group.
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