Bid Writing Training

Write High-Scoring Proposals and Increase Your Win Rate

Professionally responding to bids and proposals is critical to winning business. Our bid writing courses will prepare and inspire your team to develop winning bids and proposals more effectively and efficiently; improving writing quality, increasing your scores and win rate, and driving down the cost of bidding.

A Winning Formula

Writing a bid can be an overwhelming task for business development specialists, subject matter experts, and bid writers. Your bid team needs a proven approach for consistently writing high-scoring answers that are easy-to-read and evaluate, giving them a winning formula for writing their next bid. Our training provides step-by-step guidance in:

  • Deconstructing questions - to produce correctly structured, compliant answer outlines
  • Quickly populating their first drafts - for review before commencing the writing in earnest
  • Crafting customer-focused, easy-to-evaluate answers - to consistently achieve high scores

Every bespoke course we deliver uses case study material extracted from your own recent bids and proposals. Our courses are designed to be fully interactive and focus on bridging identified skills and knowledge gaps. Feedback scores for our training material average 95%, whilst our trainers delivering it average over 98%.

Course Details

2-Day Course (Classroom or Online)

We customise many aspects of your training to meet the unique needs of your team. Over two days, we train attendees on:

Understanding the Bid Lifecycle

Understanding the Bid Lifecycle

We kick-off with the fundamentals of the Bid Lifecycle to achieve a common understanding about bid and proposal terminology. We examine what it takes to write a winning proposal and why proposals are such an essential part of the sales process.
Answering the Question

Answering the Question

In a formal procurement process, every point scored counts. In this module we introduce a four-step model for creating compliant answer outlines, ensuring you are scoring maximum points on basic and more complex requirements. We introduce content specific to your company and apply the model, revisiting past proposals and embedding the required skills.
Writing High-Scoring Answers

Writing High-Scoring Answers

Supported by group and individual exercises, this comprehensive module develops the skills needed to write high-scoring answers. Our step-by-step process guides you from first draft through to your final, high-quality answers. We cover over fifteen core concepts in this module including: how we process information on a page; providing evidence; using graphics; captions; crafting customer-focused answers; editing techniques; using online tools to assess and improve your writing; the difference between a feature and a benefit; making answers easy to evaluate; time management; and a bit of fun with proofreading.
Crafting High-Impact Executive Summaries

Crafting High-Impact Executive Summaries

We deliver a step-by-step guide for developing impactful executive summaries, ensuring all participants understand the importance of the executive summary in the sales process. Your team will work through several best practice exercises before producing a draft executive summary for one of your upcoming bids that can be used as a working template. We cover off all the basics from: who writes it; when it should be written; how long it should be; and what content it must include.
Producing Compelling Sales Proposals

Producing Compelling Sales Proposals

There are times when a sales opportunity requires an unsolicited sales proposal, or a potential client asks for one. With unsolicited or proactive proposals, you typically get to choose the design, structure and content. In this module, we show you how to craft a compelling sales proposal. We cover capturing the issues, articulating the required results, and using our proven proposal structure for presenting your customer-focused solution.
“The training delivered by Rick was very engaging and informative. It provided a real insight into how to deliver a successful bid. More importantly, I felt inspired and much better equipped, as an SME, to deliver the right content for the bid process. Very impressed!”
Head of Sustainability, Airwave-Motorola Solutions
To discuss your training needs please call 0208 1583952 or email training@bidsolutions.co.uk