Capture More Bids
Our 2-day, University of Aberdeen Recognised Programme provides practical learning, focusing on the relevant skills required to help you successfully capture and win more bids.
There’s a fundamental difference between how an organisation thinks their customers do business and how their customers really operate, so traditional B2B sales processes can often be ineffective.
Organisations with aspirations to grow don’t have the necessary sales knowledge to deliver the growth required. The programme focuses on helping develop the creative people organisations need to grow and flourish.
Course Content
- We will explore why the way we’re engaging with customers isn’t working anymore
- Inspire you to think differently about your customers and how you can support them
- Become comfortable leading the sales process, uncovering hidden opportunities through better client engagement and more effective listening.
- Develop a Business Development process which fits with your organisation's values and places you in the best position to win.
- You’ll leave with actionable steps you can take that will transform how you compete for bids/tenders
- This interactive programme will include live case studies and practical exercises to help you embed the new approach when you go back to your organisation
Introduction
Our training programme covers 5 core modules that will help you gain a competitive edge and support your efforts to become the ‘favoured’ bidder:
Accountability/Responsibility
Stakeholder/Partner Engagement
Who are your customers?
Power of Insights
Alignment of activities to
capture new business

Lead Facilitator
Peter is an Executive Fellow at the University of Aberdeen & is an Accredited Executive Coach with the A.o.E.C. He has held several senior sales positions across various industries.

Associate Facilitator
Sandy has held senior sales & marketing positions over a 40-year career. He has coached and mentored many start-ups and is currently an Honorary Faculty member at Dundee University working with student entrepreneurs.