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Kathryn Potter See our list of experts

  • Expertise: Content Management
  • Relevant Skills: BA Hons
  • Industry Experience: Information Technology, Financial Services, Rail

Kathryn is passionate about pre-written content and the way that it can revolutionise bid response times and quality. She sees content as the cornerstone of proposal development and understands that no matter which way you choose to manage your content, it needs to be relevant and up-to-date.

Her experience in bid writing covers sectors as varied as IT outsourcing to financial services, security services to reprographics and construction and rail. All these sectors have the same issues – not enough time and not enough people – so her aim is to enable bid teams to have more time to refine their offering by building and managing the content they can draw on. This benefits more than just your bid team as it frees up SMEs across the business as they aren’t chased for the same information over and over again for different opportunities.

With everything correctly stored and tagged it’s easy to build a good first draft for your response. With experience in making a case for content she knows how to help you identify the crunch points and convince the business to take your content library seriously.


Content Management

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