Knowledgebase / Content Manager

Knowledgebase / Content Manager Title Variations

Depending on your industry and geography, you may not have the title Knowledgebase Manager but will have similar responsibilities to those outlined below. Common job title variations include: Proposal Content Manager; Content Database Administrator; Marketing Coordinator; Sales Database Manager; Content Manager; SharePoint Manager.


Responsible for maintaining and expanding a database of pre-written content to improve proposal quality and proposal / sales / SME team productivity. Responsible for defining and optimising the content repository structure and record management system. Responsible for maintaining database accessibility, data integrity and data backup.

The Knowledgebase Manager is involved in fourteen Bid Lifecycle stages. The effort / commitment required at each stage varies and is shown in our core role overlay. The Knowledgebase Manager is typically engaged at the key content development stages of the Bid Lifecycle.


Ability to identify and work with relevant subject matter experts (SME) within the business who are owners of the pre-written content. Motivate and manage SMEs to ensure commitment to updating content on a pre-agreed cycle.

Confident in dissecting RFPs and identifying frequently asked questions that need to be maintained in a knowledgebase. Ideally will have experience of implementing multi-lingual / cross-border knowledgebases.

Broad market knowledge of proposal automation, AI tools, and database solutions.

Core Responsibilities

  • Design and own the architecture for the overall knowledge base implementation.

  • Assimilate information extracted from SMEs and re-write it into a defined style, ensuing that it is clearly articulated and easy to integrate into proposals.

  • Ensure legal and operational compliance of all content / database records.

  • Work with graphic designers as required, maintaining a strong graphics database.

  • Schedule regular reviews of the knowledgebase to identify areas that need to be updated / expanded.

  • Review the structure of the knowledgebase on a regular basis, ensuring it meets the needs of the business.

  • Provide regular training to users of the knowledgebase and gather feedback on a regular basis.

  • Maintain support contracts for business-critical applications that the database relies upon.

  • Excellent project management skills

  • Strong written English language skills.

Reporting Line

In a large corporate / multinational, the knowledgebase manager will be part of a communications team that has defined roles and responsibilities. Typically, the role will report into a Head of Bids or Marketing or potentially CIO. In a small-medium sized enterprise, the knowledgebase responsibility will typically fall under the remit of the standalone Bid / Proposal Manager. Typically, the role will report into a Sales / Marketing or Managing Director.

Measure of Success

Typical measures of success include content quality, content availability and achievement of internal SLAs.


Strong academic background or successfully completed the Bid and Proposal Apprenticeship. APMP Foundation (Practitioner or Professional level desirable). Advanced MS Word skills & proficient in MS Office / Adobe InDesign with some VB or programming experience


There is a wide variation of Knowledgebase Manager salaries across geography and industry. Our most recent UK Salary Survey has all the information you need.

Contract vs. Permanent

Contract Knowledgebase Managers typically earn between 30-50% more than their permanent equivalent. However, competition for roles is high and clients demand extremely high standards of content development. You can review our available contract Knowledgebase Managers here.

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