Bid Manager Job Description - Title Variations

Depending on your industry and geography, you may not have the title Bid Manager but will have similar responsibilities to those outlined below. Common job description variations include: Capture Manager, Business Development Manager or Pursuit Leader.


The Bid Manager will assemble a bid team with the relevant service / product / business knowledge required to prepare a winning bid, whilst taking ownership of the end-to-end bid process. The Bid Manager is typically responsible for managing an opportunity from qualification through to contract award, including value proposition / strategy development, solution development, commercial considerations, partner identification, and risk management. Responsibilities include the introduction and implementation of all necessary bid procedures, governance, and processes. This is a highly networked role that requires an ability to work under pressure and to challenging deadlines. It will require strong people management and commercial skills.


Proven capability in delivering winning, multi-million-pound product or complex services opportunities. Ideally has a background in solutions and services and experience of bid campaign management from opportunity identification through to project delivery, and will provide valuable input into opportunity qualification, win strategies, commercial discussions, and solution design.

Must be comfortable working at CEO / Director Level (internal and external customers). Will be fully conversant with the competitive marketplace. Sound commercial understanding, P&L and risk management skills. Have the ability to manage complex, multi-workstream opportunities. Solid understanding and implementation of internal governance procedures.

Core Responsibilities

  • To manage the bid qualification (bid go / no go) process for new opportunities

  • Manage virtual bid teams and inputs from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, finance, commercial, legal and delivery

  • Preparing and reviewing the commercial aspects of the bid, ensuring all services are included in the final price to the customer

  • Risk tracking and management throughout the bid process

  • Contributing to the written proposal - both in terms of content and presentation (such as preparation of a management summary)

  • Manage the bid budget

  • Ensure timely delivery of compliant and commercially sound bids

  • Understand and resolve complex technical, strategic and business issues

  • Arrange all post bid reviews with customers, post contract award

  • Must be an excellent communicator.

Reporting Line

In a large corporate / multinational, the Bid Manager will be part of a larger team that has defined roles and responsibilities. Typically, the role will report to a Head of Bid / Commercial management or a business unit team leader such as Commercial / Sales / Marketing or Finance Manager.

In a small-medium sized enterprise, the Bid Manager is normally a standalone role, assuming responsibility for a much broader range of roles and responsibilities. Typically, the role will report to a Sales / Marketing or Managing Director. In very small organisations, the role of Bid Manager might be a sub-role of a sales professional.


Typically degree educated. APMP Practitioner or Professional level.