- Expertise: Advertising and Marketing Expert
- Relevant Skills: Branding, Value Proposition Development, Proposal Design, Campaign Management
- Industry Experience: Aerospace and Defence, Retail, Telecomms, Media, Computer/IT Services, Outsourcing
Simon is the Managing Director of SMSW Media, a creative and marketing agency with one focus – maximising revenue for its clients.
Simon’s early years working in blue-chip sales means he understands what it takes to grow. His dogged determination to simplify and challenge at all levels means that he can cut through the crap and unearth true value propositions.
Since 2008, Simon has focused on raising the bar on bid campaigns for companies like Microsoft, Babcock, Hitachi, and SITA Aero. Over the years companies have shown a vast improvement in the design of bids; however Simon’s expertise spans further than pretty front covers. Finding the hidden USPs and differentiators and translating these in to powerful, attention grabbing communications is the reason why clients go back to SMSW Media. Success is demonstrated with contract awards currently standing at over £1.5billion in new business wins at an incredible conversion rate of 76%
But it doesn’t stop there. The SMSW Media process works across the marketing spectrum and the agency also handles outsourced marketing for a number of blue-chips and fashion retailers including, GAP, M&S, Banana Republic, Clarks and Steve Madden.